Before the logo, a direction.
Your audience, difference and promise guide the creative work. A shared brief avoids choosing a color purely by taste. New positioning or a complete rebrand needs strategic discovery beyond the small logo packages.
An identity made for real life.
We test concepts at small sizes, on light and dark backgrounds and in their intended context. Typography, palette and composition rules should remain consistent across a website, social profile or printed asset. Your package specifies the exact variations delivered.
Files, and the rules to use them.
Deliverables and revision rounds are defined before work begins. Guidelines help your team use the identity consistently. Legal trademark availability research is not included in graphic design and should be handled separately.